Guides for Guidelining
The past few months I’ve been designing and writing a lot of brand guidelines and realised I actually have a fair few resources on the subject. It sounds ridiculous but it definitely helps to have some guidance when it comes to guidelining—especially if you’ve never completed a proper, fully-fleshed out document by yourself before. Here are some great real-brand examples that are online for your reference.
This website not only links out to guidelines but also to the artworked assets of the companies. Super helpful if you happen to be sponsored by Spotify and need a vector file of their logo for example. Categorised easily and updates regularly, this is a great bookmark to have.
A handpicked selection for inspiration and examples. This resource is thanks to a fellow Australian and is maintained rather regularly. I like this particular site as it has a large spectrum of brands, ranging from Lonely Planet to Starbucks to the BBC.
This is an oldie but a goodie! Yes there are double ups on some of these sites but you never know when someone has added a new one. This website was how I first discovered the Barbican brand guideline, which is still one of my personal favourites. Currently there are 83 guidelines on this list alone.
After using Frontify for a recent project, I highly recommend it to anyone sick of creating static guidelines that you need to update, export and resupply every time. Frontify is essentially an online style guide, allowing you to upload assets for clients or third parties to access and download. If you need to update a file, you can change it online and keep things current—without any of the hassle. It also means that if clients misplace a file, they can access it online at any point. You can make the guides private or public and it is free to use. It’s a win-win.
If you’re still stuck, Creative Bloq have a pretty good article on creating brand guidelines. Rather than recap similar points, I thought I would share this link as it already exists in the form of 25 pro tips. Some points may be obvious, some may not. Either way I’m sure you’ll learn something new, or at least recap some knowledge you already had.
Remember someone is going to end up reading these documents, so there is no need for them to be dry and boring! Have some fun with it and create something useful and engaging. Happy guidelining!